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Hooked Inc is a long time client. Zoë has been involved with design for all locations and most recently has helped with marketing, website design and even created some fish propaganda graphics to use throughout the stores.

Zoë did all design work for their new retail location on Ripley Avenue, across from the ever fabulous cheese boutique, right down to creating custom fish scale pendant lights. The biggest challenge of this job was the proximity to all that cheese. And bread. Oh, there was wine at one point too…

Hooked - Danforth Location

It started with scribbles on the back of a receipt, graduated to a screen grab of a poster with wee fish stuck to it, then ended up as a fantastic new starting point for the design of this location on the Danforth.