staging
Staging
Case study:
dishevelled duplex
This tired rental property was big, solid, and had great bones, but decades of renters had left it looking an undesirable mess.
The best chance to attract people to this fantastic property was to create exciting focal points that would stand out in the listing photos. Zoë used every scrap of ingenuity to transform the interiors while saving wherever possible, and scored big discounts on everything from major appliances to bathroom fixtures by shopping for clearance items or buying from the resale marketplace.
It was so successful that it brought in 23 offers when put on the market, selling for $306,000 over asking.
